…and auto sports will never be the same.
At yesterday’s NASCAR Busch New England 200, the nice lady from Sprint Nextel practically shoved her company’s FanView device into my hands. “You’ve got to try this!” she chirped, or words to that effect.
One auto race later, I see what she meant.
I attended a couple of races in September 2004, and found the experience fascinating. I hung out on pit road, reveling in the technical complexities involved in keeping the rides running and getting them back on track in under 20 seconds.
But down on pit road, it’s hard to see the actual race. You’re right at ground level, and can only see the cars when they whiz past the main grandstand and the pits. The rest of the time, they’re out of view, and you’re stuck with looking over your shoulder at a huge DiamondVision type screen on the opposite side of the track. The screen’s so far from the pits that it’s pretty hard to see much. And so you’re often left guessing about who’s passing whom, or which car spun out on turn three.
Enter FanView. Problem solved.
Sprint Nextel, which of course is lead sponsor of NASCAR’s premier league, the Nextel cup, has created a remarkable sporting gadget. The company claims it’s based on their “4G” cellular phone technology, more advanced than anything offered by their rivals. Plainly I need to read up on 4G because I’m amazed by what this thing can do.
Switch it on, and you get a live TV feed of the race, similar to what the folks at home are seeing., with cameras focusing on the most ferocious position battles on the track. That means that you can see the aspects of the race that really count, no matter where you are at the racetrack. Despite its small screen, the FanView’s color video image is amazingly good. There’s the occasional dose of digital static, but hardly enough to matter. Nextel’s found a way to beam broadcast-quality TV into this lovely little box.
For audio, FanView pipes in the MRN Radio coverage of the race. Those guys do first-rate play-by-play work to keep you focused on the overall state of the contest. And you can actually hear what they’re saying. Somebody at Kangaroo.TV, the company that built the FanView hardware, has obviously attended a few NASCAR races, and noticed that they’re hellishly noisy. Even many fans wear those earmuffs you see on airport baggage handlers. FanView’s headphones work much the same way, surrounding your ears and deadening the noise so you can hear the radio broadcasts. Besides, the bright yellow headsets look kinda cool, like you’re a member of a racing team.
Once you get used to the basic features of FanView, you can really have some fun. Nextel has video feeds from five of the cars in the race. At the touch of a button, you can see a live driver’s eye view of the race from each of those cars. You can also dial into every driver’s radio frequency and listen in on the messages between the driver and his manager—fascinating chatter about whether to take two or four tires at the next pit stop, or warnings from the spotter that another car is moving in to pass.
Want to read race statistics? Who’s lead for the most laps or made the fastest run around the course? Just push the right buttons and you’ve got the information.
It’s amazing stuff, available for rental at NASCAR tracks for $50 a race or $70 a weekend. And there’s no reason to restrict its use to motor racing. This gadget would also be a hit with football fans. I’m not so sure about baseball or basketball, though.
In any case, FanView is one of the more impressive pieces of digital gear I’ve seen this year.